Official brand guidelines for Mortgage Savings, meticulously crafted by TDS AUSTRALIA.
Services
Client
My Family Finance
Year
2023
Website
Challenge
These guidelines provide an in-depth look at the visual identity of the brand.
The logo mark uniquely blends a #modern house symbol with a sophisticated design aesthetic, infusing the brand with a sense of freshness and novelty.
Goal
The choice of a #regal dark blue colour palette is no coincidence. This hue was chosen not only to ensure that the logo stands out in a crowded marketplace but also to evoke feelings of positivity, trust, and #authority.
This combination communicates to potential clients that Mortgage Savings is a reliable and authoritative figure in the mortgage industry.
Result
These guidelines serve as a testament to the thoughtful and strategic approach TDS Australia has taken in creating a robust and resonant brand identity for Mortgage Savings.
Where elegance converges with brand brilliance.
Where elegance converges with brand brilliance.
