Sunbury Concrete, rooted in the heart of Sunbury, was founded by Andrew Calleja to deliver decorative and residential concreting services to Melbournites. With an emphasis on interior design and premium craftsmanship, the company sought to establish a brand identity as distinctive and high-quality as its work. That’s where we stepped in.
Context and Objectives
A Vision of Old-World Luxury Meets Modern Craftsmanship
Our goal was clear – to craft a brand that embodies the elegance, warmth, and sophistication of Sunbury Concrete’s services, while resonating with its local, suburban clientele. Inspired by a touch of old money luxury, we created a visual language that blends timeless refinement with contemporary aesthetics.
To achieve this, we leaned into a neutral and calming colour palette characterised by beige tones and grey hues reminiscent of smooth, laid concrete. This combination evokes warmth, relaxation, and understated elegance – mirroring the finest outcomes of Sunbury Concrete’s work.
Design Concept and Strategy
Logo Design with an Artistic Edge
Central to the branding is a logo that combines simplicity with intention. The logomark symbolises panels of laid concrete, forming a clean, geometric design that pays homage to craftsmanship and the materials intrinsic to concreting. Using Arimo and Manrope fonts, we combined modernity with readability, creating a logo that’s professional, fresh, and versatile.
Digital Platform
A Seamless Digital Presence
For a company as customer-focused as Sunbury Concrete, having an accessible online presence was paramount. That’s why we built a website that’s as practical as it is sophisticated. The site is clean, minimal, and user-friendly, guiding visitors through services with intuitive navigation and a welcoming tone.
We kept the aesthetic cohesive with the brand’s visual language, extending the warmth of the colour palette and integrating subtle design elements to reflect the premium quality Sunbury Concrete stands for.
The Result
By marrying functionality with artistry, we delivered a brand design that elevates Sunbury Concrete as the go-to concreting experts in their community. Their new identity radiates innovation, craft, and style, setting the stage for flourishing connections with homeowners seeking premium decorative services.
Interested in creating a brand that speaks to your audience and stands the test of time? Let’s build together. Get in touch with us today!
